U.S. HISPANIC
Fox International Channels LatAm: Were the highest international producer for the Hispanic market
Maribel Ramos-Weiner| 20 de junio de 2013
There is no other channel offering the amount of hours as does now Utilísima (soon to be FoxLife). Weve been producing for the last two years with great results with audiences, advertisers and cable operators, said to PRODU, Gonzalo Fiure, Chief Content Officer of Fox International Channels Latin America, who supervises original production for Utilísima and Nat Geo Mundo, two of the groups channels in the U.S. Hispanic market.He pointed out Utilísima is producing several hours for the channels current grid, specifically geared towards the U.S. Hispanic market. We add a Hispanic component to what we produce for Latin America and we produce other content entirely for the U.S. Hispanic as well, said Fiure.Similar to Utilísima, Nat Geo Mundo produces in Latin America for the U.S. Hispanic market, and also produces exclusive content with a U.S. Hispanic component that works well in Latin America. Its a two-way relationship, added Fiure.The executive indicated Fox understands there are differences between Latin America and U.S. Hispanic. U.S. Hispanic has the component of the different nationalities that make it difficult to create original productions that speak to all the segments. We know this audience well and know how to create products that speak to everyone, he said.
